Audience Research- What Do People Want/ Expect From Indie Music Videos?

Audience Research:

  

 

 

What types of costume would you expect to see in an Indie music video?

 

"Casual", "Scruffy, laid-back", "Bright", "Natural", "Normal, every-day" "Unique"

Based on this reaction from my audience research I will give the band a not too stylised look in order for their audience to relate to them.

 

What types of props would you expect to see in an Indie music video?

 

"Instruments", "Lots of broken records", "Paint" "Natural settings", "Flowers", "Quirky things"

This shows that I need to make my video as quirky as I can as this fits in with the Indie genre and that it is important to show the instruments that the band will use as this was repeated often throughout my questionnaire results. 

 

 

 

From my audience research I found that most of my target audience prefer a combination of music video types- when asked what combination all said that they liked to see a mixture of narrative and performance. I agree with my target audience, I believe that the most effective music video for me to make would be a narrative/ performance video because it will engage the audience more and shouldn't get boring because there will always be shots throughout the video that flick between performance and narrative.

 

When asked what percentage of narrative to performance would they expect to se in a music video the genders varied slightly. A higher percentage of males expected to see 80% narrative to 20% performance, whereas there was an equal split between 80/0 and 70/30 within the female audiences. I think in my music video based on these answers I will use roughly 70% narrative to 30% performance because although my target audience is both male and female I think that this is a better ratio because you get enough of the narrative to connect with the story and enough of the performance side in order to connect with the artist.

There is a clear gender split when asked what gender the audience wants the actor of the narrative to be. Females thought male and males thought female- as these figures are not 100% (not all males and females showed these views) I think it will be alright to choose any gender for the narrative actor although I am likely to use a female because that is what is easily accessible to me and I think it would allow me more reign on the visual e.g. long hair flowing, more attention to clothing.

The most common choice for the age of the narrative actor was 21-25, this is understandable as my target audience I aged 16-21- they are likely to want to look at someone who is older to them to look up/ aspire to.