Analysing Ancillary Texts- The Wombats 'This Modern Glitch'

Front of the CD Case:



Key Conventions (Front Cover):
- The name of the band in their recognised font
- The name of the album
- A main picture (which usually shows the artists) and sometimes links to the album title.

How does the design appeal to the target audience:
- It is bright so stands out which would catch peoples attention and make them want to buy the CD.
- The picture is set on a beach which suggests a laid back style which fits in with indie genre and style and therefore the target audience
-The clothes that the models are wearing are very casual which also fits with the indie genre and therefore the target audience.
- The concept of the image is very quirky which makes it different and stands out which would appeal to the target audience and make them want to buy it.

What do the design elements suggest about the...
Artist-
- The bright colours and the beach setting- with picnic- suggests that the artist is laid back and fun which could reflect the album content.
- The font looks like it could have been written in felt-tip pen and the letters are all slightly different sizes in capitals- this suggests that the band are slightly different and that they don't want to look ordinary. The capitals make the name stand out suggesting that the band is a loud and bold.
- By not showing the artists' faces shows that they are confident (as it is their second album) that people will recognise them by their signature style e.g. hair, clothes and stature.
- Also because all the band members are level (the main singer doesn't stand out more than the other members, which sometimes happens on other albums because it makes it easier to sell a face) shows that they work well together and emphasises that they are a band and not just a single person

Genre- 
- As I have already mentioned the clothing of the models shows the casual indie style of the band
-And the whole concept of the image shows the quirky, indie style

Messages and themes-
- The concept/ design of the album image links with the name of the album 'This Modern Glitch' as it shows people holding images up to their faces- this portrays that in the modern age people can put up any façade they want to on the internet with no worries about showing their true identities (this may also be why the band have decided to not show their faces as they believe in the message they are trying to convey). By doing this it shows a 'deeper' level to the band which suggests that the lyrics to their songs will be too.

How does this text synergise with the others in the digipak:
.It uses the same theme (holding things over their faces) as the other texts
.It uses the same colour scheme (light blues) as the other texts (excluding the CD)
.The picture of the chez lounge is carried on to the magazine advert- carrying on the quirky original style.

Back of Booklet:

 Key Conventions:

-An image of the band

How does the design appeal to the target audience?

-It's quirky

-Bright colours

What do the elements of the design suggest about the artist, genre and album contents?

-Bright colours suggest the album contents will be happy and fun

-The quirky concept of the image suggests the artists are different and quirky which is a reflection of the indie genre.

How does this text synergise with the others?
-Same setting (beach sky)
-Same bright colours
-Same image concept

Back of the CD Case:

Key Conventions (Back of CD)
- Band name and album title in recognised font
- List of songs
- Number of song next to the name
- Copyright notice

-The record label and distributor
-The website address for the band and record label (this promotes both and encourages the buyer to look into the band more.
-The name of the writers and producers of certain songs.

How does the design appeal to the target audience?
-Bright Colours
-The image links with the front cover so therefore carries on the quirky concept

What to the elements of the design suggest about the artist, genre, and album content?
-Because all of these texts are so similar the back of the CD case, again, shows that the band has a quirky fun side.

How does this text synergise with the others in the digipak:
- The image links with the front of the album by again showing the face covered up by something and the hands holding it.
-The same bright colours are used suggesting that the same setting of the beach was used
- The band member is wearing the same casual clothes are the front, re-enforcing the bands indie/ casual image.

CD

Key Conventions (CD):
- An image that covers the CD
- The name of the band and album(in their recognised font) 
- Record label and distributor
- Copyright notice around the edge of the CD

How does the design appeal to the artist's target audience?
-Bright colours
-Quirky concept
-Hand-drawn style of the image makes it seem more intimate and personal.

What do the elements of the design suggest about the artist, genre, and album contents?
-As said above, the hand-drawn style drawing makes the image seem more intimate and personal showing that the band want to connect with the audience.
-The colour yellow suggests a happy and quirky element of the band and, therefore by extension, the album contents.
-The image of a robot suggests a 'geeky' side to the band which relates to the indie genre and would appeal to the target audience.

How does this text synergise with the others in the digipak:
- Carries on the quirky style of the album cover and the band with the image and the colour yellow which is quite unusual and not considered a 'sexy' colour which shows that the band are not trying to stylise themselves like a pop group would. 
- Also carries on the message/ theme of the album cover and title 'This Modern Glitch' by using the image of robots.

Magazine album promoting the release of new album (Ignore Signature):

What information is shown on the poster?
- Promoting that it is a 'new' album.
- The date the album is released.
- Who the band is.
- The name of the new album.
- The website for the band and record label.
- The distributor and record label.
- An image that links to the new album (in this case the album cover).

How does the design appeal to the audience?
- The poster shows the album cover which would excite the audience because they would recognise the album art or maybe it is the first time they are seeing it. 
- The main image is not centered on the poster which would appeal to the target audience because it shows the quirky, un-perfected style of the band.
- The colours are bright and would therefore appeal to the target audience because it makes it more eye catching and exciting.

What are the connotations of the design and how do they link to the artist and genre?
-The image is set on a beach which has connotations of a laid-back, easy and fun lifestyle which links to the image of the band and their genre which is shown throughout the other texts.
-The majority of the poster is blue which has connotations of a calm, serene setting which could also link to the band's music.
-As said above the image is off centre which suggests a quirky, un-perfected style of the band.

How does this text synergise with the others?
-Same colour scheme
-Same image as shown on album
-Same image of the chez lounge on the front of the album
-Same fonts

Analysing Ancillary Texts and Magazine Adverts- Avril Lavigne 'Goodbye Lullaby'

Front of CD...

Key Conventions-
-Name of the artist
-Name of the album
-Image of the artist

How does the design appeal to the artist's target audience?
-The design is very stylistic
-It is very girly (lots of flowered patterns, artist in a big white dress)  
-There is a rustic feel to the design appealing to the target audience because it hints at mystery, making the audience want to learn more about the album contents.

What do the elements of the design suggest about the artist, genre and album contents?
-The artist is in a big white dress suggesting a pure, delicate element. This is a complete image change from the artist's previous albums showing that she and her music have undergone a change.
-The artist is looking straight into the camera but from underneath her hair which suggests a look of innocence that could be carried on to her songs in the album.
-The font suggests an air of maturity and formality also emphasising her image change. This also links in with the album title 'Goodbye Lullaby' because of its calm and delicate style.
-The piano suggests that the album contents will be delicate and calm.

How does this text synergise with the others?
-Same fonts
-Same mise-en-scene
-Same colour scheme (excluding the CD)

Back of Booklet

Key Conventions:
-Image of the artist

How does the design appeal to the artist's target audience?
-The little skull appeals to the target audience because it shows the artist's 'rougher' side and shows he musical roots of rock/pop. In turn the skull is still girly showing that her target audience are still young.

What do the elements of the design suggest about the artist, genre and album contents?
- The artist has a distant look in this image suggesting that the contents of the album will be reflective and calm. This coupled with the title 'Goodbye Lullaby' suggests that it may, at the time, been thought of as the last album from the artist.

How does this text synergise with the others?
-Same mise-en-scene
-Same flowery border as the front cover.

Back of CD...

Key Conventions-
-Barcode
-Record label/ distributor
-Song names and corresponding numbers
-Copyright notice
-Websites concerning the artist
-An image of the artist

How does the design appeal to the artist's target audience?
-The artist is wearing lots of eye make-up and nail varnish which would appeal to a younger target audience.
-The mise-en-scene shows a fairy tale type setting which would also appeal to younger target audiences as it is something charming and exciting.

What do the elements of the design suggest about the artist, genre, and album contents?
-It looks as though the piano and the artist are part of the forest which suggests that the artist enjoys music so much that she could stay in the peaceful forest forever just playing the piano and making music.

How does the text synergise with the others?
-The same setting
-The same costume
-The same font (as the album title on the front cover)

CD...

Key Conventions-
-Artist's Name
-Album name                                            
-Image of the artist
-Copyright
-Record Label and distributor

How does the design appeal to the artist's target audience?
-The use of the monochrome colours makes the CD look stylised and mature.
- It shows an image of the artist

What do the elements of the design suggest about the artist, genre, and album contents?
-As the monochrome suggest maturity this message can be carried on to the contents of the album and the artist.
-The pose of the artist suggests a sad, longing emotion which is typical of female pop singers as they sing a lot of love songs.

How does this text synergise with the others?
-Same fonts used
-Same mise-en-scene

Magazine Advert...

What information is on the advert?
-The name of the artist
-The name of the album
-Featured songs

How does the design appeal to the audience?
-It is a stylised and rustic design which suggests that the album will be mature and different.
-The image depicts the artist being trapped which some of her listeners may relate to and therefore want to listen to her music.
-The image is a different image to the front of the album showing that the artist wants to show as many sides of herself that she can to her fans.

What are the connotations of the design and how do they link to the artist and genre?
-The artist is not trying to get out of the box which shows a passive side of the artist and also the pop genre.
-The use of the stars over the poster shows connotations of fame but also makes the poster look slightly childish showing that her target audience is younger teenagers.

How does this text synergise with the other texts?
-Same rustic and stylised feel as the images of the digipak.
-Although the image is not the same as the front of the CD case, as many advertising posters are, it is the same as the single album art for a song called 'Push' which is advertised on this poster. So this poster, as well as advertising the album, is also advertising certain singles that have already been released. This would appeal to the target audience because they would already recognise the image from the previous single.
-Same fonts used
-Similar costume and make-up
-Shows a picture of the album cover.


 

Analysing Ancillary Texts and Magazine Advert- Olly Murs 'Right Place Right Time'

Front Cover...

Key Conventions:
-Image of the artist
-Name of the artist
-Name of the album

How does the design appeal to the artist's target audience?
-The writing frames the artist, making him stand out, this would appeal to the target audience as they would want to focus on him.
-The artist is looking straight into the camera which connects with the audience.
-The pose that the artist is holding suggests a laid back style that fans are used to
-The artist's clothes are quite vintage and stylised which links to his genre of music which tells the audience that his style of music is the same as his other albums. This would appeal to them as they like his music and therefore do not want it to change.
-The colours featured on the front cover are pale which would appeal to the target audience because they want music that is calming and laid back which is suggested in the pale colours.

What do the elements of the design suggest about the artist, genre, and album contents?
-There are lots of different fonts used on the front cover, this suggests a variety which could be carried onto the songs within the album.
-The artist is looking straight into the camera suggesting that he is strong and confident. Also he is not smiling, just slightly pouting which suggests a sexy side to the artist.
-The main font (in black) looks like it is written in felt-tipped pen which makes it look quite messy. This suggests that the songs in the album and the artist are not polished/ auto tuned showing that what you are getting in the album is the 'real' Olly Murs.
-The font is bold suggesting that the artist has a bold voice and personality which will be reflected in his music and conforms to the nature of the pop genre.
-The font is not straight on the front cover, this suggests that the artist is different and that his music will be different from his competitors which would appeal to his target audience because they expect something different from him.
-The artists clothing, especially the braces, suggests a vintage quality to his music which is a countertype to the pop genre. I believe they have decided to do this because the record company want to bring in a variety of audiences not just typical pop fans.

How does this text synergise with the others?
-Same font
-Same colour scheme
-Same costume as the back of the booklet (minus blazer)
-Same pose as shown on the back of the booklet

Back of Booklet...

Key Conventions-
-Image of the artist
-Synergy with the front cover (In this case same colour scheme, outfit and writing in the background)

How does the design appeal to the artist's target audience?
-A centre framed image of the artist
-The artist is looking straight into the camera, again, suggesting he is confident and strong. Also, again, he is not smiling but pouting showing a sexy side to him.

What do the elements of the design suggest about the artist, genre, and album contents?
-The main artist is wearing a blazer which shows a formal, smart side to him.
-The names of the songs surround him suggesting that he is so involved in his music that music always surrounds him.
-The artist has his hands in his pockets suggesting that he is very laid back.

How does this text synergise with the others?
-Same font
-Same background colour
-Same outfit (with addition of blazer)
-Same pose from the artist.

Back of CD Case...

Key Conventions-
-List of songs (with their corresponding numbers)
-Record Label/ Distributor
-Barcode
-Copyright notice

How does the design appeal to the target audience?
-By having the song titles in both the back and foreground emphasises how many songs there are on the album- it gives the impression that the are overflowing because there are so many- this would to the target audience because it makes it seem as though they are getting more for their money.
-The font is, again, to not straight suggesting that the songs with not be 'main-stream' but different and therefore worth listening to.
-The fact that there are two discs is emphasised encouraging the audience to buy because it seems, again, that they are getting their money's worth.

What do the elements of the design suggest about the artist, genre, and the album contents?
-By not using an image of the artist on the back shows that he wants his songs to represent him and not his image.

How does this text synergise with the others?
-It carries on the same fonts as the front cover
-It has the colour red which can be seen on the track listing and on the artist's braces on the front cover.
-Uses the same pale blue background colour.

CD...

Key Conventions-
-Name of the artist
-Name of the album
-Name of the record label and distributor
-Copyright Notice

How does the design appeal to the artist's target audience?
-The design is plain white with black suggesting that the artist wants his music to talk for him and therefore he does not need to 'flower it up' with any colours or pictures. This would appeal to the target audience because it would excite them about the music on the CD.

What do the elements of the design suggest about the artist, genre and album contents?
-The colour white has connotations of being pure so by using it on the CD suggests that the lyrics of songs will be too

How does this text synergise with the others?
-Same font
-Shows the record label and distributor
-Shows the name of the artist and album






Magazine advert...

What information is shown on the advert?
-Name of the artist
-Name of the album
-The release date/ if it is already available
-Songs included on the album
-The artists website
-An image of the artist

How does the design appeal to the audience?
-A large image of the artist
-The same design as the front cover of the album, this would appeal to audiences because they will recognise it.
-Shows some of the songs on the album, this would appeal to the target audience as they are getting a 'sneak peak' into what is on the album.

What are the connotations of the design and how do they link to the artist and genre?
-Artist looking straight into the camera gives connotations of power and confidence
-Pale blue background suggests a calming album.

How does this text synergise with the digipak?
-Same image as front cover
-Same colour scheme (Blue, red and black)
-Same fonts

Props

These are a rough idea of the types of props I will use in my music video- a have used lots of red items to showcase the title 'Red Hands'!

Locations

There are three main locations that I will use in my music video, the living room of the girls house, fields and a garden-like place that has a willow tree. I wanted to visually show this so I have collected images that show the main feel of locations in my video. 

Reply Email...

I recieved an email back from the band's manager (Marc Pollack) who said it was fine to use the song as long as it was not shown publically- which I informed that it wouldn't be!

Here is a screen shot to show the conservation...

 

Asking Permission From the Band's Manager to Use the Song

Today I emailed the band- Walk Off The Earth' manager to ask permission to use their song 'Red Hands'. I have included a screen shot of this email below...

I will post the reply if/when they next contact me!

The Narrative Actress- Her Look

These are the ideas I had for the look of the actress that will play the narrative character. I want audiences to feel sorry for her/ her situation which means she needs to be relatable to my target audience, this is why I have given her everyday clothes, natural make-up and just plain/ un-styled hair. This look can be quite boyish so I want her to wear nail varnish and bracelets to give her feminimity which is the focus of most music videos. I want the whole costume to fit into the indie style of the music ad I think I have accomplished it with these ideas!

To tie in with the subtle red theme of the music video she will be wearing red shoes and maybe a red shirt in order to remind the audience of the song, really make them listen to the lyrics and also reiterate the meaning of the video- the guilt is following her (guilt will be represented as the red colour).

The Band- Their Look (Drummer and Guitarist)

Here are the costume ideas I had for the rest of the band, they are toned down a bit from the main singer because she is the one the record company would want fans to focus on more because she would be more pofitable.

With the male guitarist I have gone for the same stle as the main singer -a casual but stylised look-in order to make the band have the own style for people to recognise them by. Again, he will have tattoos to show a rough edge that will appeal to my target audience.

The drummer will be wearing dark eye make-up show her feminimity however I also had the idea of her wearing 'geeky' glasses because this fits in more with the indie style that I want the band to portray. She will be wearing white to really show off the red powder paint that will feature in the video at the end.

The Band-Their Look (Main Vocalist)

This is the costume ideas I had for the main vocalist, I wanted to bring in the subtle red to tie in with the song title so I want her to have red nails and lipstick. As for her clothing I wanted in to be quite casual because this fits in with the indie genre however I've tried to make it quite stylised with dark-eyed make-up and the hair style in order for her to stand out and be considered desirable in the music industry world as this would make the band more profitable.

 

I have also shown an image of a tattoo that I would like to try to re-create on my actress as I think the presence of a tattoo fits in with the indie style and gives the band a 'rough' style that fits in with the band's music style.

Shot Breakdown for my song...

Scene 1- Int.

1.       Mid-shot- (From shoulders down) showing two people arguing, lots of hand gestures 2 secs.

2.       Pan from this shot into door frame, come into next shot from door frame the other side 3 secs

3.       Medium close-up- girl sat on sofa, looks down 1 sec

4.       Extreme close-up- girls hand on gun led beside her 1 sec

5.       Over the shoulder shot- girl turns on TV we see the band standing there playing their instruments 4 secs

6.       Medium long shot- man stands in way of TV, violently makes hand gestures towards girl 1 sec

7.       Big close-up, see girls scared face 1 sec

8.       Extreme close-up man grabs girl’s arm 1 sec

9.       Medium long shot- girl tries to get man off her, gets pulled outside 2 sec

Scene 1 Ext. starts 0:16 secs

10.   Medium close up- girl pulls gun (reverse zoom) looks to the gun- looks shocked 2 secs

11.   Medium close-up girl turns around, runs back through the doors (Slow motion) 4 secs

12.   Extreme long shot- girls walks hurriedly through the house 2 secs

13.   Mid-shot- girl yanks open the door she looks just above and to the right of the camera looking shocked 2 secs

Scene 2 EXT. starts 0:26 secs

14.   From this shot camera quick pans to mid-shot of band all sat on wall singing directly to girl 2 secs

15.   Close up- girl band member sings part of the line ‘I put it on the line…’ 3 secs

16.   Medium close-up girl looks confused carries on hurriedly walking. 2 secs

17.   Mid- shot- band members leaning over the wall to sing ‘Is that what you really want?’ girl walks through and out of this shot 5 secs

18.   Extreme long shot (tracking) girl carries on down the road, male band member appears singing and playing the guitar, other band members appear on her other side to join in singing ‘Day-oh’ 4 secs   42 secs

19.   Medium long shot- male band member plays guitar sings 3 sec

20.   Extreme close-up- fingers on neck of the guitar playing 1 sec

21.   Close-up- male band member sings ‘Never wanted to be fooling you’ 2 secs

22.   Close up of drum skins being hit 2 secs

23.   Medium close up- girl looks back sees they are still standing there, starts to run 3 secs

Scene 2 Ext. Starts 0:53

24.   Medium long shot girl sprinting towards camera 3 secs

25.   Big close-up girl (still running) looks back looking scarred 2 secs

26.   Extreme close-up, girl’s shoes as she runs 2 sec

27.   Medium long shot- girl running looking scarred (slow motion) 5 secs

28.   Medium long shot- band all singing together 5 secs

29.   Medium close-up, girl band member 3 secs

30.   Long shot, male band member plays guitar 2 sec

31.   Medium long shot, looking at drummer side on playing and singing 4 secs 1:19

Scene 3 EXT. Starts 1:19

32.   Long shot (side view), girl runs past wall, band members are stood against it with picture frames around their faces 5 secs

33.   Mid shot- girl breaks through red tissue paper/ gets splashed with water slow motion 5 secs

34.   Extreme long shot, girl running background changes around her 4 secs

35.   Medium long shot- girl band member leant against fence singing girl runs into shot 2 secs

36.   Close-up, girl’s frustrated face as she turns to run away  2 secs  1:37

37.   High angle (flipped) girl running across the field 3 secs

38.   Mid-shot- girl breaks through red tissue paper/ gets splashed with water (Slow Motion) 5 secs     

39.   Medium long shot- girls walks into shot goes and sits down against tree 2 secs

40.   Medium close up- (side on) her looking up, head back against tree. Brings head down starts to bring hands up to rub face 3 secs

41.   Close-up- looking at hands with shocked face, zoom in 2 secs     

42.   Point of view shot, looking at girl’s red hands, quick tilt up from here to see the band singing 3 secs 1:55

43.   Worm’s eye view- girl stands up, we see her feet running away from the camera 3 secs

44.   Long shot- girls runs past band , their heads follow her 2 secs 2:00

45.   Mid-shot, man playing guitar, singing 6 secs

46.   Extreme close up- girl’s lip singing ‘ is that what you really want?’ 3 secs

47.   High angle- drummer throws up drumstick, the setting around them changes as it falls back down 2 secs

48.   Extreme close-up, drummer catches drumstick 1 sec

49.   Medium long shot- drummer hits drums covered in powder paint (slow motion) 4 secs

50.   Close-up, girl gets red powder paint thrown at her face 3 secs

51.   Long shot- band messing around with powder paint 5 secs

52.   Close-up, action shot of girl band member playing with the paint 2 secs

53.   Close-up action shot of drummer playing with paint 3 secs

54.   Close-up of man playing with powder paint 2 secs

55.   Extreme long-shot, girl falls into the grass slow motion 2 secs

56.   Mid shot- camera follows her down 2 secs

57.   Zoom out to medium long shot- girl lies on the floor gun loosely in her hand 3 secs

58.   Point of view, medium close up- the band crowds around looking down into the camera 3 secs

59.   Big close up- girl member blows red glitter out of her hand into the camera. 2 secs

END-2:43