Analysing Ancillary Texts and Magazine Advert- Olly Murs 'Right Place Right Time'

Front Cover...

Key Conventions:
-Image of the artist
-Name of the artist
-Name of the album

How does the design appeal to the artist's target audience?
-The writing frames the artist, making him stand out, this would appeal to the target audience as they would want to focus on him.
-The artist is looking straight into the camera which connects with the audience.
-The pose that the artist is holding suggests a laid back style that fans are used to
-The artist's clothes are quite vintage and stylised which links to his genre of music which tells the audience that his style of music is the same as his other albums. This would appeal to them as they like his music and therefore do not want it to change.
-The colours featured on the front cover are pale which would appeal to the target audience because they want music that is calming and laid back which is suggested in the pale colours.

What do the elements of the design suggest about the artist, genre, and album contents?
-There are lots of different fonts used on the front cover, this suggests a variety which could be carried onto the songs within the album.
-The artist is looking straight into the camera suggesting that he is strong and confident. Also he is not smiling, just slightly pouting which suggests a sexy side to the artist.
-The main font (in black) looks like it is written in felt-tipped pen which makes it look quite messy. This suggests that the songs in the album and the artist are not polished/ auto tuned showing that what you are getting in the album is the 'real' Olly Murs.
-The font is bold suggesting that the artist has a bold voice and personality which will be reflected in his music and conforms to the nature of the pop genre.
-The font is not straight on the front cover, this suggests that the artist is different and that his music will be different from his competitors which would appeal to his target audience because they expect something different from him.
-The artists clothing, especially the braces, suggests a vintage quality to his music which is a countertype to the pop genre. I believe they have decided to do this because the record company want to bring in a variety of audiences not just typical pop fans.

How does this text synergise with the others?
-Same font
-Same colour scheme
-Same costume as the back of the booklet (minus blazer)
-Same pose as shown on the back of the booklet

Back of Booklet...

Key Conventions-
-Image of the artist
-Synergy with the front cover (In this case same colour scheme, outfit and writing in the background)

How does the design appeal to the artist's target audience?
-A centre framed image of the artist
-The artist is looking straight into the camera, again, suggesting he is confident and strong. Also, again, he is not smiling but pouting showing a sexy side to him.

What do the elements of the design suggest about the artist, genre, and album contents?
-The main artist is wearing a blazer which shows a formal, smart side to him.
-The names of the songs surround him suggesting that he is so involved in his music that music always surrounds him.
-The artist has his hands in his pockets suggesting that he is very laid back.

How does this text synergise with the others?
-Same font
-Same background colour
-Same outfit (with addition of blazer)
-Same pose from the artist.

Back of CD Case...

Key Conventions-
-List of songs (with their corresponding numbers)
-Record Label/ Distributor
-Barcode
-Copyright notice

How does the design appeal to the target audience?
-By having the song titles in both the back and foreground emphasises how many songs there are on the album- it gives the impression that the are overflowing because there are so many- this would to the target audience because it makes it seem as though they are getting more for their money.
-The font is, again, to not straight suggesting that the songs with not be 'main-stream' but different and therefore worth listening to.
-The fact that there are two discs is emphasised encouraging the audience to buy because it seems, again, that they are getting their money's worth.

What do the elements of the design suggest about the artist, genre, and the album contents?
-By not using an image of the artist on the back shows that he wants his songs to represent him and not his image.

How does this text synergise with the others?
-It carries on the same fonts as the front cover
-It has the colour red which can be seen on the track listing and on the artist's braces on the front cover.
-Uses the same pale blue background colour.

CD...

Key Conventions-
-Name of the artist
-Name of the album
-Name of the record label and distributor
-Copyright Notice

How does the design appeal to the artist's target audience?
-The design is plain white with black suggesting that the artist wants his music to talk for him and therefore he does not need to 'flower it up' with any colours or pictures. This would appeal to the target audience because it would excite them about the music on the CD.

What do the elements of the design suggest about the artist, genre and album contents?
-The colour white has connotations of being pure so by using it on the CD suggests that the lyrics of songs will be too

How does this text synergise with the others?
-Same font
-Shows the record label and distributor
-Shows the name of the artist and album






Magazine advert...

What information is shown on the advert?
-Name of the artist
-Name of the album
-The release date/ if it is already available
-Songs included on the album
-The artists website
-An image of the artist

How does the design appeal to the audience?
-A large image of the artist
-The same design as the front cover of the album, this would appeal to audiences because they will recognise it.
-Shows some of the songs on the album, this would appeal to the target audience as they are getting a 'sneak peak' into what is on the album.

What are the connotations of the design and how do they link to the artist and genre?
-Artist looking straight into the camera gives connotations of power and confidence
-Pale blue background suggests a calming album.

How does this text synergise with the digipak?
-Same image as front cover
-Same colour scheme (Blue, red and black)
-Same fonts